Why Exhibit At The Holiday & Travel Shows?
Why
Exhibitions?
Exhibitions are an influential, flexible and highly cost-effective
business tool – as well as being significant wealth generators in their own
right. In established economies they are a vital part of the marketing mix,
alongside direct selling, advertising, direct mail and the Internet.
In new and emerging markets they are a major stimulus for industrial and
commercial development:
- Driving industrial development and technology
transfer
- Boosting regional and national industry
- Stimulating foreign investment in industry and infrastructure
Exhibitions also have a major impact on local and national economies:
- Generating direct spending on local hotels, restaurants, transport
etc.
- Creating employment – directly, in convention centers, hotels,
restaurants etc, and indirectly, by assisting the development of small and
medium enterprises
- Raising city/regional profile
Exhibitions Deliver!
- Exhibitions attract targeted buyers.
- Exhibitions attract decision makers.
- Exhibitions serve a variety of purposes for visitors.
- Exhibitions provide returns.
Ten Reasons to Exhibit
- Meet thousands of new buyers and develop a quality database
- Develop a personal and direct relationship with your clients
- Show your full product range in real life rather than a catalogue
- Let buyers use all five senses to gain a full appreciation of your product
- Get immediate feedback on your product range
- Overcome objections and accelerate the buying process
- Sell product at the show
- Raise your profile in the industry and add value to your brands
- Locate new agents and distributors for your products
- Launch a new product and generate media interest
CONSUMER SHOWS
Did you know?
- 62% attend for information
- 34% look for new products and services
- 21% have attended the same event before
- 53% plan to attend before the show opens
- 82% of those from out of town or state have traveled specifically to
visit the show
- 87% are aged over 25
Find out more
The Holiday & Travel Shows are the UK's premier holiday & travel event, attracting more than 101,000* independent, discerning, affluent and passionate travelers across both the Manchester and Glasgow. If you are interested in our shows, please complete our enquiry form.
Want to now more click here...
Select Your Show...
Manchester Central |
Glasgow’s SECC |
 |
 |